GELDERLANDPLEIN KIDS DAY

GELDERLANPLEIN KIDS DAY - KROONENBERG GROEP

The Kroonenberg Groep wished for the kids to celebrate the opening of the new Gelderlandplein as well. So, on the Wednesday of the opening week, we invited TV personality and biologist Freek Vonk to host a mini-show accompanied by Nicolette van Dam for the first 250 children to subscribe to the event online. Together with Micha de Haan we designed a tailor-made adventure with giant balloon animals taking the kids around the entire shopping centre to win a hoverboard and eating Frozz yoghurt ice creams along the way. The Crazy Animal Photobooth by Paardenkracht made sure Instagram was bombed with GP branded pictures for days afterwards.