SHADES OF ROSE

SHADES OF ROSE - CHLOE

To celebrate Mother’s Day, we launched the world’s first Insta-Window and Social Florist for Chloé. To spread awareness of the upcoming event in ICI Paris XL in Amsterdam, we staged a street stunt in this iconic Dutch capital! Chloé boys drove around the streets of Amsterdam on custom bikes handing out invites and samples of the Chloé fragrances. The Chloé boys invited passers-by to exchange a rose for an Instagram post using #ChloeShadesofRose. Over 500 roses were handed out to a delighted public. For this tease alone, #ChloeShadesofRose generated over 1.8 million impressions and gained a reach of over 1.6 million views in just 24 hours.